BREAKING NEWS!!!
Aldi supermarkets have today announced their plan to remove a total of 14 suspect colours and some undesirable preservatives from their entire range by the end of 2009. This is a great boost to our efforts and we should feel proud that the Kids First Campaign has played a role in driving positive change such as this. Hopefully this is the thin edge of the wedge and we will see Woolworths, Coles and IGA following suit in the near future.
CAMPAIGN UPDATE
The Kids First Campaign has been bubbling away quietly but effectively since our successful launch last year, despite the fact that FSANZ are still maintaining a staunch " do nothing position " in relation to the 6 food additive colours targetted in the campaign.
Following the launch we have had more than 15 000 consumers sign the on line petition to FSANZ . This petition remains live and will continue to operate via the website www.additivealert.com.au for the remainder of 2009.
As a result of the campaign, the Kids First Campaign coordinators were invited to a meeting with the Chair of FSANZ, Ms Phillipa Smith. This meeting took place in Sydney in March but was a great disappointment, with FSANZ showing no inclination to look further into the issue, despite the level of consumer concern, and maintaing their position that " the science of the Southampton study was " weak" and did not warrant action".
Despite this though, there have been some great successes on the ground resulting from the campaign's influence. In March 2009 Nestle announced a reformulation of their Smarties range which no longer contain coal tar dyes, but now use safer colours,. Uncle Tobys have also discontinued their Fruit Bars due to declining sales , and have replaced them with another product which does not contain artificial colours. Both these products were featured prominently in our campaign.
I thank you again for your continued support of the campaign and will be in touch again as news comes to hand.
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